An advertising campaign might work, but somehow I have the funny feeling that might cost more than it stands to gain. Though while we€™re on the topic of marketing, has anyone done a Vox Populi, yet?

Featherweights are more likely to take off in live events for their low weight, small size and general opportunity to experiment. You can actually create a disposable basic combatant or complex prototype without spending thousands of £s. In many respects, we€™ll never see a category quite like the feathers again. Though one downside for them is, as Jonno has said is size. featherweights in a heavyweight arena are a let down from the audiences perspective - you can€™t see them from a lot of angles. Jonno also stated power as a factor but I€™d argue the increase in weight is more the draw. A heavier machine makes a bigger bang - end of.

On the topic of television, I€™d like to disagree with the thought of having special events between championship fights. In fact, I€™d recommend ditching the €˜full championship event across entire season€™ format in its entirety. I reckon an Extreme style format, where multiple, smaller competitions can be run €˜simultaneously€™, would ultimately better as networks could ultimately decide what competitions would work for television - making changes to the plan rather than an outright rejection of it. Then, once that's aired, make the €˜full championship event across entire season€™ the spin-off series.