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1) why is the association not involved in discussions with this UK company?
2) Did they even know about it, if not, why not?
1) There is no mention of what company it is in the original post, so it is possible that the association is not involved in discussions because how are they supposed to know which company it is? If it's a company previously connected with the RW franchise here, then why bother trying to reboot said franchise here. It ran its course and had its day. Yes there are still fans out there but not enough to pull off a successful reboot in my opinion. Perhaps they feel it will be easier to reboot in America?